“国家形象”只是一国“软实力”的构成部分;注重“国家形象”推广,只是展示“软实力”的一种渠道与方式,与更易执行的模式化、系统化的“国家公关”程序相比,我们更需在“国家形象”的清晰定位上狠下工夫。近来,由我国政府发起的“国家形象”宣传片拍摄 The “national image” is only a component part of a country’s “soft power”; the promotion of “national image” focuses only on one channel and method of “soft power” and the more implementable mode, Systematic “national public relations” program, we need to work harder on the clear positioning of “national image”. Recently, the “National Image” promo film, initiated by our government, was filmed