奥运会从1896年举办第1届起,至今已有102年,经历了艰辛而鲜为人知的理财史奥林匹克作为一家“企业”或机构,也曾经历许多企业在市场法则下可能出现的境遇:险些破产、停业、财务危机等。但奥林匹克这家百年老店挺过来了。1984年是它的转折点,那年,它终于从过去的谁办谁亏转为盈利。 The Olympic Games have been held for the first time in 1896 and have been in existence for 102 years. The history of the hard-fought and little-known financial history of the Olympic Games as a “business” or institution has also experienced the situation that many enterprises may encounter under the market rules : Almost bankruptcy, business suspension, financial crisis and so on. But this century-old Olympic came. It was a turning point in 1984 when it finally turned from profit-loss to profit-making in the past.