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梁山伯与祝英台的故事是一个凄美的传说,在一千多年的传承演变过程中,故事形态和内容都发生了巨大的变化,由于包括戏剧、曲艺、小说、散文和诗歌等大量其他文学形式的介入,它成为一个中国家喻户晓的传说故事,影响着许许多多在婚姻、恋爱过程中的青年男女,成为人们心目中追求的理想男女婚配的典型。但随着20世纪70年代末开始的改革开放和社会转型,随着媒体等传播方式的改变,农耕文明的传统在当下的工业社会中逐渐弱化甚至灭失,梁祝传说就面临着这样的境遇:传承者老龄化,受众逐渐减少。因此,如何在非物质文化遗产保护的背景下,让它重新焕发生机,借助或利用政府重视,社会参与,借助和利用新的媒体及技术为它的传承与保护服务,是当下重要的课题。文章从社会转型入手,讨论了媒体融合、非遗保护语境下的梁祝传说影响、新技术新观念下的区域空间扭曲与对策及梁祝传说保护的历史与现实意义。
The story of Liang Shanbo and Zhu Yingtai is a poignant legend. During the one-thousand-year tradition of inheritance, great changes have taken place in the form and content of the story. As a result, numerous other such as drama, folk art, novels, essays and poems The involvement of literary forms has become a well-known Chinese legend, influencing many young men and women in the process of marriage and love and becoming the ideal marriage of men and women in their hearts. However, with the reform and opening up and social transformation that began in the late 1970s, with the change of media and other means of communication, the tradition of farming civilization has been gradually weakened or even lost in the current industrial society. The legend of Liang Zhu is confronted with such a situation: Aging, the audience gradually reduced. Therefore, under the background of the protection of the intangible cultural heritage, it is vital to revitalize it and make use of the government’s attention and social participation to make use of new media and technology to serve its heritage and protection. The article begins with the social transformation, and discusses the historical and realistic meanings of the media integration, the influences of Liangzhu lexicon in the context of non-environmental protection, the regional space distortion and countermeasures under the new concepts of new technology and the protection of Liangzhu’s legend.