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以品牌基因理论研究为出发点,以品牌造型差异分析探讨品牌基因在重型卡车造型设计中的应用,提出品牌造型基因的分析与提取方法;通过线型分析和图形差异值分析,提炼徐工重型卡车的上、下进气格栅、灯组、侧车窗等4个典型部件的造型特征并进行设计创新,为重型卡车的造型设计提供参考依据。
Based on the research of brand gene theory, this paper explores the application of brand genes in the design of heavy truck design based on the analysis of brand modeling differences and puts forward the method of analysis and extraction of brand shape genes. By means of linear analysis and graphic difference analysis, The upper and lower grille, lamp group, side windows and other four typical components of the modeling features and design innovation for the design of heavy truck design provide a reference.