广告目标通过本次推出的金案把善存沛优牌辅助降血脂软胶囊,一方面把沛优“健康血管,年轻生活”的健康概念传达给消费者,另一方面通过案例来提高产品知名度策略亮点借助“善存”在市场中的良好品牌形象,结合独有的“降、养”双重功效,把“健康血管,年轻生活”的健康利益点作为吸引点,凸显自身专业性,提升品牌竞争力与可信度,从而成为传播策略创新点25HOURS以“血管软黄金”这一新概念,把产品带入观众的脑海中,通过充满情感的故事文案引出目标消费群体的绝对共鸣广告效果在后期与动画公司进行了反复讨论与实施,最终成片的出炉,无论是在画面效果还是在产品信息展示部分,都得到了客户团队的一致好评 Advertising objectives Through the introduction of this golden case, Peculiar brand of Peculiar helps the hypolipidemic soft gelatin capsules to deliver the healthy concept of Peiou “healthy blood vessel and young life” to consumers and on the other hand, through case studies Highlights of Product Awareness Strategy With the good brand image of “Good Storage” in the market and the unique dual effect of “lowering and raising”, the healthy profit point of “healthy blood vessel and young life” is taken as the attraction point , Highlighting their professionalism, enhance brand competitiveness and credibility, and thus become a creative communication strategy 25HOURS “vascular soft gold ” this new concept, the product into the audience’s mind, through the emotional story copy The absolute resonance of the target consumer groups advertising effect in the latter part of the animation company conducted repeated discussions and implementation of the final product into a film, both in the screen effect or in the product information display section, have been the customer team’s praise