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由于市场变化复杂,竞争程度剧烈,中国企业的营销变革不能是“小步慢走”的改进之举,而应当是思想理念的“巅覆式”创新,是营销模式的“跨越式”变革。
Due to the complicated market changes and drastic competition, the marketing reform of Chinese enterprises can not be an improvement of “small step by step”, but should be the idea of “innovation” and the marketing model. Leap-forward "change.