品牌文化是建立在企业和消费者之间的一种文化,这个文化需要更长久的建设,就像酿酒一样,品牌实际上是公司竞争的最高境界。中国有多少品牌企业?很难说。所以新的商业文明我们有很长的路要走。制度文化是一种平等文化,长远文化,它不同于个人权威文化,也不同于圈子文化,也不同于院子文化,我认为坚决要推行制度文化。 Brand culture is a culture that builds on the business and the consumer. This culture takes longer to build. Like wine, a brand is in fact the highest level of corporate competition. How many brands in China? Hard to say. Therefore, we have a long way to go for the new commercial civilization. Institutional culture is an equal culture, a long-term culture. It is different from the culture of individual authority and the culture of the circle. It is also different from the courtyard culture. I think it is strongly necessary to promote the system culture.