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中职学校要全面提升市场营销专业的质量,就必须加强中职市场营销教学工厂建设,增强市场营销专业的内在吸引力。本文围绕如何加强中职市场营销专业“教学工厂”建设这一问题,在分析中职市场营销专业“教学工厂”内涵与外延基础上,从整合市场营销专业教学实验室、建立学生校内实训场所和建设校外实习基地三方面入手,浅析解决这个问题的一些对策和方法。
Secondary vocational schools to fully enhance the quality of marketing professionals, it is necessary to strengthen the construction of secondary vocational education and teaching factory, enhance the marketing of the inherent attractiveness. Based on the analysis of the connotation and extension of secondary vocational education and teaching plant “teaching factory ”, this article center on how to strengthen the construction of secondary vocational education and marketing specialty “teaching factory ”. Based on the integration of marketing professional teaching laboratory and establishment of students School training places and building an internship base outside the school three aspects, analysis of some solutions to this problem and methods.