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SWOT分析法,即态势分析法,是一种企业内部分析方法,是一种能够较客观而准确地分析和研究一个单位现实情况的方法。其中,S代表strength(优势),W代表weakness(弱势),O代表opportunity(机遇),T代表threa(t挑战),这里,S、W是内部因素,O、T是外部因素。通过对被分析对象的优势、劣势、机遇和挑战等加以综合评估与分析得出结论,通过内部资源、外部环境有机结合来清晰地确定被分析对象的资源优势和缺陷,
SWOT analysis method, that is, situation analysis method, is an enterprise internal analysis method and is a method that can objectively and accurately analyze and study the reality of a unit. S stands for strength, W stands for weakness, O stands for opportunity, T stands for threa, where S and W are internal factors and O and T are external factors. Through the comprehensive evaluation and analysis of the strengths, weaknesses, opportunities and challenges of the object being analyzed, it is concluded that the advantages and disadvantages of the resources to be analyzed can be clearly identified through the organic combination of internal resources and external environment,