日用品和化妆品连锁超市DM在德国遍地皆是。1973年,其创始人格茨·维尔纳在家乡卡尔斯鲁厄开了自己的店。到20世纪80年代初,DM超市已发展到100多家。维尔纳说:“我们当初把同一个模式到处拷贝。我们有一种理想分店的准确概念,我们尝试着按照这一概念去建分店”。于是,一个网络形成了,分店负责人受区负责人的监督,而区负责人又对地区销售主任负责。各分店的员工成了接受指令的机器。但是,一件小事改变了一切。那天,维尔纳来到艾特林根的DM分店,他往柜台上一靠,结果柜台往后移动。分店的负责人告诉他,已经有人两次用这种方式偷店里的东西。维尔纳问:“你采取了什么行动?”回答竟是:“我已向主任作了汇报,让他派人来固定这张柜台。” Commodity and cosmetics supermarket chain DM everywhere in Germany. In 1973, its founder Gert Werner opened his shop in his hometown of Karlsruhe. By the early 1980s, DM supermarkets had grown to more than 100. Werner said: “We had copied the same model everywhere and we had an accurate concept of the ideal branch, and we tried to build the branch according to that concept.” As a result, a network was formed, the head of the branch was supervised by the district head, who was in turn responsible for the regional sales director. The staff at each branch became the machine that received the order. However, a little thing changed everything. On that day, Werner came to the DM branch in Ettlingen and he leaned back to the counter, with the result counter moving backwards. The person in charge of the branch told him that someone had already steal the store's contents twice in this way. Werner asked, “What did you do?” The answer was: “I told the director that he should be sent to secure the counter.”