市场竞争中有两件广为传诵的“法宝”,一是薄利多销,二是价廉物美。其实稍加分析,可知其谬也。如果“薄利”即可多销,又有谁不可为呢?如果人人可为,又何谓竞争?须知竞争的必然结果是优胜劣汰,不可能人人都是赢家。再说“价廉物美”,果能如此,那当然无往而不胜。只是价廉又要物美,或曰物美又要价廉,又要马儿跑得快,又要马儿不吃草,如何做得到?可见,薄利多销只是 There are two widely known “magic weapons” in market competition. One is small profits and the second is good value for money. In fact, a little analysis, we can see it also. If “bold profits” can be sold, who else can not do it? If everyone can do it, what is competition? The necessary result of competition is the survival of the fittest. It is impossible for everyone to be a winner. Saying “cheap and good”, if it can, then of course it will be invincible. It’s just that it’s cheap, it’s beautiful, it’s cheap, and it’s cheap, but it’s also a horse that runs fast. If you want the horse to not eat grass, how can it be done?