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本文试从体育电视转播运营、政府参与及转播内涵等多个方面出发,对体育电视转播的实际运营提出几点思考。一、电视转播运营中的项目管理思维从项目管理角度解剖体育赛事电视转播,它有着项目管理的一般共性,具体如下[1]:一)一次性任何赛事的电视转播工作都具有一次性,有明确的起点和终点,无完全照搬的先例,无完全相同的复制。
This article tries to put forward some considerations on the actual operation of sports television broadcasting from many aspects such as sports television broadcasting operation, government participation and broadcasting connotation. I. Project Management Thinking in TV Relay Operations Dissecting the TV broadcast of sports events from the perspective of project management has the general commonality of project management as follows [1]: 1) One-time TV relay work of any event has a one-time, Clear start and end, no completely copied precedent, no exact duplicate.