面对激烈的市场竞争，新老企业都有一个如何开发新产品和如何向市场推介新产品的问题。与进入成熟期的产品相比，新产品面临的最大问题是，消费者认识的不确定性和宣传推介的艰巨性。如果我们研究一下众多明星企业的经验，就会发现，它们的新产品开发与推介有三个共同的特点。 Faced with fierce market competition, both new and existing businesses have a problem of how to develop new products and how to introduce new products to the market. Compared with the products entering the mature period, the biggest problem facing new products is the uncertainty of consumers' awareness and the difficulty of promotion. If we look at the experience of many celebrity businesses, we find that they have three common characteristics in the development and promotion of new products.