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广告业一直存在这样的困惑:粗放式的广告投放大幅增加了企业的营销成本,很多广告主在寻找浪费的那一部分,来提升投资回报率。但很多时候是依靠经验、直觉和反复尝试,必然会走很多弯路。然而,随着大数据技术的不断成熟,告别粗放式轰炸,实现更精细分类、更精准定位的广告投放,减少广告投入浪费,正在变成现实。从按位置购买到按受众购买10月10日,360公司在北京召开了首届数字世界大会,国内知名的广告技术公司MediaV聚胜万合CEO杨炯纬在广
There has always been a confusion in the advertising industry: Extensive advertising has dramatically increased the cost of marketing for businesses, and many advertisers are looking for a wasteful portion to increase their return on investment. However, most of the time, relying on experience, intuition and repeated attempts will surely take many detours. However, as big data technologies continue to mature, it is becoming a reality to say goodbye to extensive bombardment, to achieve a more refined classification, more targeted advertising, and less advertising waste. From buy by location to buy by audience Oct. 10, 360 company held its first digital world conference in Beijing, the famous advertising technology company MediaV Jusheng Wanhe CEO Yang Jiong Wei in the wide