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随着中国经济的高速发展,外商在华投资环境也有了巨大的变化。为了分析投资环境的影响,本研究通过对312家在华韩资企业的调查研究了市场战略、竞争战略、企业特有优势(技术优势、营销能力、R&D优势)对企业经营绩效的影响。以多元回归分析得出市场战略、总成本领先战略、技术优势、营销能力对经营绩效具有正面影响,总成本领先战略在工资上涨作用和经营绩效间起到中介效应。
With the rapid economic development in China, the foreign investment environment in China has also undergone tremendous changes. In order to analyze the impact of investment environment, this study investigated the impact of market strategy, competitive strategy, enterprise-specific advantages (technical superiority, marketing ability, R & D advantage) on business performance through a survey of 312 Chinese-funded enterprises in China. Based on multivariate regression analysis, the market strategy, the total cost leadership strategy, technological superiority and marketing ability have a positive impact on business performance, and the total cost leadership strategy plays an intermediary role in the role of wage increase and business performance.