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麦克卢汉的“地球村”理论,是全球化理论的萌芽,对后来研究全球化的学者产生了深远的影响。传媒对全球化的影响是多方面的:在经济领域,作为信息和知识的主要载体,传媒发挥着传递信息、传播知识的重要作用。在政治领域,随着大众传媒的发展,在提高政治过程的透明度、提高政治参与度方面,大众传媒发挥了巨大作用。在文化领域,传媒是传承文化的重要工具。在国际关系方面,传媒在塑造国家形象上的作用是举足轻重的,国际问题的议程设置、外交决策等也越来越多地受到传媒的影响。
McLuhan’s theory of “global village” is the seed of globalization and has a profound impact on the later scholars studying globalization. The impact of the media on globalization is manifold: In the economic field, as the main carrier of information and knowledge, the media play an important role in transmitting information and disseminating knowledge. In the political field, with the development of the mass media, the mass media have played a significant role in enhancing the transparency of the political process and enhancing political participation. In the field of culture, the media is an important instrument for the transmission of culture. In the area of international relations, the role of the media in shaping the country’s image plays a decisive role. The agenda for international issues and foreign policy-making are also increasingly being influenced by the media.