这篇文章主要是从西方人而非中国人的视角看普洱茶及海外市场普洱茶的营销方式。我们较为专业的区域是北关和日本市场。我们认识普洱茶有四年,通过调研和试验揭示了积极与消极的信息,在企业制定市场竞争营销策略时必须考虑进去。一些信息在中国是鲜为人知的;一些信息是以 This article is mainly about the marketing methods of Pu’er tea and Pu’er tea in overseas market from the perspective of Westerners rather than Chinese. Our more specialized area is Beiguan and the Japanese market. We know Pu’er tea for four years, revealing positive and negative information through research and experimentation, and must be taken into account when formulating market competition marketing strategies. Some information is little known in China; some information is based on it