1/4个世纪前,以现在的标准看,是报纸媒体的黄金年代,报纸媒体收入占到了媒体工业广告收入的80%。百货公司和超级市场在报纸广告的投入上挥金如土,他们的光辉几乎淹没了地方广告客户的价值。然而随着新通信技术的发展和零售业的整合,倒是报纸现在被抛进了黑暗之中。专卖店的成功 A quarter century ago, by the current standards, was the golden age of the newspaper media, which accounted for 80% of the media industry’s advertising revenue. Department stores and supermarkets spend their money on newspaper ads, their glory almost overwhelming the value of local advertisers. However, with the development of new communication technologies and the consolidation of the retail industry, it is the newspaper that is now being thrown into the darkness. Store’s success