随着改革的不断深入及市场体系的日趋完善,企业生存和发展的基础便在于能否在市场中准确定位,并不断开拓新的市场,因而企业要树立大经营观念,把经营工作作为企业一切工作的中心。 企业大经营的涵义应该怎样理解,目前尚没有一个准确的定义。笔者认为企业大经营是指企业在外部环境提供的机会和条件下,充分发挥自身的特点和优势,为实现企业目标而进行的综合性活动。 市场经济条件下企业之间的竞争首先是经营思想的竞争,谁具有超前的经营思想,谁就能在竞争中占据主动。 一、要树立“资产经营”的观念。资产经营就要把企业一切有形的、无形的存量资产变为可增值的活化资本,并通过流动、组合和交易进行有效的运营,实现最大限度的增值。其核心内容是通过不断调整各资产要素的比例、布局,优化资产结构、风险结构,技术结构等,实现投资增值的良性循环,运用资产去获得最佳效益。大部分国有大中型企业由于受经营条件和思想观念的局限,缺乏资产经营的观念,缺乏对企业资产多种形态运行进行灵活转换的意识和技能,缺少改变存量结构不合理的办法和手段,因而企业内部资金使用的效率和效益都比较低。耍改变这种状况,就必须摆脱产品经营观念的束缚,从搞活资产的角度出发,更多地关注企业资产价值形态的变化,进行更高层 With the continuous deepening of reforms and the increasingly perfecting of the market system, the basis for the survival and development of enterprises lies in whether they can accurately position themselves in the market and continue to open up new markets. Therefore, companies must establish a big business concept and regard the business as their business. The center of work. The meaning of a large business operation should be understood. At present, there is no precise definition. The author believes that large-scale business operations refer to the comprehensive activities that enterprises take to fully realize their own characteristics and advantages under the opportunities and conditions provided by the external environment, and to achieve the goals of the enterprise. The competition among enterprises under the conditions of market economy is firstly the competition of business ideas. Whoever has advanced business ideas will be able to take the initiative in the competition. First, we must establish the concept of “asset management.” Asset management must transform all tangible and intangible assets of the company into value-added activation capital, and effectively operate through flows, combinations, and transactions to achieve maximum value-added. Its core content is to achieve a virtuous cycle of investment appreciation by continuously adjusting the proportions and layout of asset assets, optimizing asset structure, risk structure, and technical structure, and using assets to obtain the best benefits. Most state-owned large and medium-sized enterprises lack the concept of operating conditions and ideological concepts, lack the concept of asset management, lack the awareness and skills for flexible conversion of various forms of corporate assets, and lack the means and means to change the unreasonable structure of stocks. The efficiency and effectiveness of the use of internal funds by enterprises are relatively low. To change this situation, it is necessary to get rid of the shackles of the concept of product management, and from the perspective of invigorating assets, pay more attention to changes in the value of corporate assets, and conduct higher levels.