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本文作者提出,实施都市报经营转型,要围绕两个目标展开:一是以最快速度挖掘传统经营的“最后一桶金”;二是以最小成本赚取经营转型后的“第一桶金”。通过“涅槃”式转型实现都市报经营的自我超越和自我更新。
The author proposes that the implementation of Metropolitan newspaper business transformation should focus on two objectives: First, the fastest mining of traditional business “last pot of gold”; second is to earn the minimum operating cost after the transformation of the “ A pot of gold ”. Realizing the self-transcendence and self-renewal of the Metropolitan News through the transformation of “Nirvana”.