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微博作为新媒体形式的代表,成为政府获得公众认知和评价的便捷渠道。政府形象要民众认可,取信于民,就要实现管理流程的公正透明,在网络空间中,网民会对自己关心或利益相关的公共事务持有多种情绪、意愿和态度,并在交错和融合的过程中形成网络舆情,如果管控失效将会演化为网络舆情危机。文章以微时代为场域,首先阐述了该时代信息传播的特征,然后对网络舆情的演化路径与逻辑进行了分析,最后在讨论网络舆情危机负面影响的同时,给出了危机管控的途径和方法。
Weibo, as a representative of new media, has become a convenient channel for the government to gain public recognition and evaluation. Government image to the public recognition, gain the trust of the people, it is necessary to achieve a fair and transparent management process, in cyberspace, Internet users will be concerned about or interest in public affairs held a variety of emotions, intentions and attitudes, and in the staggered and integration The formation of network public opinion in the process of failure will be evolved into a network of public opinion crisis. The article takes the micro-era as the field, first expounds the characteristics of the information dissemination in the era, and then analyzes the evolvement path and logic of the network public opinion. At the same time, it discusses the negative influence of the network public opinion crisis, method.