“中国70%的老字号在逐渐消亡,中国新品牌崛起的速度,依然缓慢,前几年曾经处于大规模下滑的外资品牌,现在又东山再起。”2006年是中国政府将自主创新与自主品牌作为国家经济战略手段的一年,然而,同政府与企业都为创建世界名牌呼吁支持的喧闹相比,中国品牌界却是另一个现象:2006年,中国仍然没有一个品牌出现在世界百强品牌的榜单上;中国竞争性产业冲击世界水平的代表性品牌,在 “70% of China’s old name is gradually disappearing, the speed of the rise of new Chinese brands is still slow, a few years ago in a large-scale decline of foreign brands, and now comeback.” 2006 is the Chinese government will be independent innovation and own brand as a country However, the Chinese brand community is another phenomenon compared with the noisy government and enterprises all seeking to create a global brand appeal: in 2006, there is still no single brand in the top 100 brands in the world On the single; representative of China’s competitive industries impact the world level brand, in