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整合营销传播(IntegratedMarketing Communication,简称IMC)自上世纪90年代起日渐风靡西方广告界、营销界。近几年,IMC 的理念,理论、方法才为国内专业人士
Integrated Marketing Communication (IMC) has become increasingly popular in the advertising and marketing communities in the West since the 1990s. In recent years, the IMC concept, theory, and method have become domestic professionals.