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通过市场调查对市场数据进行统计 学分析,也称数据分析,是企业营销决策的科学支持系统,也是市场营销的一个重要领域,即数据库营销。对于市场营销来说,数据统计分析可以:识别最有价值和最无价值的消费者;识别最有价值的细分市场:将营销努力对应到最需要支持的产品、服务以及细分市场;通过对各种产品进行重新包装和重新定价来增加收入;评估引入新品牌的机
Statistical analysis of market data through market research, also known as data analysis, is a scientific support system for corporate marketing decisions and an important area of marketing, namely, database marketing. For marketing, statistical analysis of data can: Identify the most valuable and most worthless consumers; Identify the most valuable segments: Match marketing efforts to the products, services, and segments most in need of support; Pass Repackage and repricing of various products to increase revenue; Assess the opportunity to introduce new brands