随着社会的发展,图形因为其独特的视觉效应被越来越广泛地运用到了平面设计中,而其所产生的美学效应也直接影响了企业形象在大众心中的感性认识。本文从平面设计中图形元素的组合以及色彩搭配所体现出的生态文化和视觉效果出发,对图形在平面设计中的应用进行了具体分析,旨在挖掘其在平面设计中所体现的文化内涵及美学效果。 With the development of society, graphics are more and more applied to graphic design because of their unique visual effects, and the aesthetic effect they produce also directly affects the perception of corporate image in the general public. Based on the combination of graphic elements in graphic design and the ecological culture and visual effects embodied by color matching, this paper analyzes the application of graphic in graphic design in order to find out its cultural connotation in graphic design and its application in graphic design. Aesthetic effect.