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Y: Yang Rui, anchor of Dialogue, CCTV-9
D: Philip Dodd, former director of the Institute ofContemporary Arts in London, now chairman ofMade in China, an agency that aims to developcultural and educational projects between China andthe UK
Philip Dodd is an internationally recognizedexpert in the creative industries. He’s beendescribed by the UK’s Guardian as one of thecleverest analysts in the political and culturalchanges in his generation. Dodd helped shapethe government’s campaign to re-brand theUK’s image as cool Britannia. He has curatedmany exhibitions with star architects and artists.And he has started a club for 500 of London’screative businesses, a model that has beencopied around the world.
Philip Dodd is one of the first cultural expertsin Britain to recognize the emerging importanceof China. He brought the Institute ofContemporary Arts to Beijing and Shanghai andhosted major Chinese arts and culture events inLondon. He is now an adviser to Beijing’sChaoyang District government, which is trying tomake Chaoyang the creative center of the Capital.He was also the chief international adviser toShanghai as it staged a major new digital artsfestival in October, 2007.
Y: For most Chinese, the creative industry is a newthing. Can you explain that to us?
D: The creative industry will be the great industry inthe century,We all grew up in manufactureindustry with making cars and ships and airplanes.The centurywill be about making films, televisionprograms, fashion industry,computer games, andarchitecture. In other words, the creative industriesare ways of turning out creativity into an economicbenefit. Every country in the world now is committedto creative industries because creative industries areoften what I would call green industries-they do notpollute the earth like manufacture industry.
Y: How is it that the creative industry accounts foralmost 3% of Britain’s GOP?
D: Because increasingly manufacture industry has goneelsewhere, to India, to China, and increasingly toVietnam. What’s happened is like this: a Chinesefriend of mine comes to London, and she goes to abig department store. She takes a vase and looks atthe bottom, and it says, "Made in China." But thetruth is, the value of that object is created by otherpeople. So if China wishes to develop and grow itseconomy it needs to move into those sectors where there’s a great deal of money to be made.
Y: How do you look at China’s development of creativeindustries, if there’s any in your eyes?
D: China’s creative industries in this century will bemany I was brought up wanting to be an American.My father was a coal miner and he dreamed to be inAmerica. My child now is learning Mandarin atschool, his favorite food is dim sum and he’s seenthe latest films of Zhang Yimou. So for me, China’screative industries range from food because I thinkone of China’s great creative industries is cuisine; I with nothing very interesting in between. But to me,what is interesting about the new CCTV is the signthat Beijing wishes to compete globally with the othercities in the world. And this is a very big change. Igrew up in the 6os when China seemed at least to meto have closed itself off from the world. China is nowvery open to the world, which produces problems butalso produces opportunity. So I want to come backand talk to you when the CCTV building is open, tosee if people feel fond towards it or whether they beginto love it.
Y: What do you think are the similarities between thecreative industries in China and in Britain?
D: I think in both countries it is the private sector thatis the most innovative, not the public sector. For thelast ten or fifteen years in Britain, the public sector,the state sector has had to run to keep up with theinnovation, the change in the private sector. And as Iwalk around the cities of Guangzhou, ShenzhenShanghai, Beijing, I feel that it is in the private sectorthat the innovation is most clear. And the second thingthat brings China and Britain together is the youngcare most about the environment. This seems to meextremely important. The notion of finding asustainable way of living is very important. And I thinkwe should try and find ways of building on that. Ibrought my eight-year-old son to China five years ago.And he stood in the street. There was a Chinese childwho did not speak English. My son did not speakChinese. But the Chinese child was playing a computergame, so my young boy went and leant over hisshoulder. And they started to play this computer gametogether. Now maybe I’m a sentimentalist, but myview is that the new technology is what increasinglybrings people together. And my view is that this younggeneration would think much more in terms ofcommunicating digitally...
Y: You seem to be very positive about the digital mediaof communications.
D: Yes. One of the most interesting things about thedigital media is that it is green media. It does notdestroy the planet, it does not use paper. So I thinkthe new media is potentially the most "green" culturethat the world has ever produced. But my view is thatnew forms of community are being set up on the net,which are to do with shared interests. And the pointis, can this new digital media transform the traditionalmedia and culture? My view is it can. I’m an adviser ofthe Shanghai’s digital festival. The first event is adigital event that uses Chinese calligraphy" andChinese opera. This is bringing the past and presenttogether again. So I do not wish to say you have tochoose between traditional culture and digital culture.I think digital culture will transform traditionalculture. If you go back to 1880s and you look at thebeginning of cinema, everybody said cinema would killreading. It did not kill reading. What happened is thecinema made use of books and transformed the place
D: Philip Dodd, former director of the Institute ofContemporary Arts in London, now chairman ofMade in China, an agency that aims to developcultural and educational projects between China andthe UK
Philip Dodd is an internationally recognizedexpert in the creative industries. He’s beendescribed by the UK’s Guardian as one of thecleverest analysts in the political and culturalchanges in his generation. Dodd helped shapethe government’s campaign to re-brand theUK’s image as cool Britannia. He has curatedmany exhibitions with star architects and artists.And he has started a club for 500 of London’screative businesses, a model that has beencopied around the world.
Philip Dodd is one of the first cultural expertsin Britain to recognize the emerging importanceof China. He brought the Institute ofContemporary Arts to Beijing and Shanghai andhosted major Chinese arts and culture events inLondon. He is now an adviser to Beijing’sChaoyang District government, which is trying tomake Chaoyang the creative center of the Capital.He was also the chief international adviser toShanghai as it staged a major new digital artsfestival in October, 2007.
Y: For most Chinese, the creative industry is a newthing. Can you explain that to us?
D: The creative industry will be the great industry inthe century,We all grew up in manufactureindustry with making cars and ships and airplanes.The centurywill be about making films, televisionprograms, fashion industry,computer games, andarchitecture. In other words, the creative industriesare ways of turning out creativity into an economicbenefit. Every country in the world now is committedto creative industries because creative industries areoften what I would call green industries-they do notpollute the earth like manufacture industry.
Y: How is it that the creative industry accounts foralmost 3% of Britain’s GOP?
D: Because increasingly manufacture industry has goneelsewhere, to India, to China, and increasingly toVietnam. What’s happened is like this: a Chinesefriend of mine comes to London, and she goes to abig department store. She takes a vase and looks atthe bottom, and it says, "Made in China." But thetruth is, the value of that object is created by otherpeople. So if China wishes to develop and grow itseconomy it needs to move into those sectors where there’s a great deal of money to be made.
Y: How do you look at China’s development of creativeindustries, if there’s any in your eyes?
D: China’s creative industries in this century will bemany I was brought up wanting to be an American.My father was a coal miner and he dreamed to be inAmerica. My child now is learning Mandarin atschool, his favorite food is dim sum and he’s seenthe latest films of Zhang Yimou. So for me, China’screative industries range from food because I thinkone of China’s great creative industries is cuisine; I with nothing very interesting in between. But to me,what is interesting about the new CCTV is the signthat Beijing wishes to compete globally with the othercities in the world. And this is a very big change. Igrew up in the 6os when China seemed at least to meto have closed itself off from the world. China is nowvery open to the world, which produces problems butalso produces opportunity. So I want to come backand talk to you when the CCTV building is open, tosee if people feel fond towards it or whether they beginto love it.
Y: What do you think are the similarities between thecreative industries in China and in Britain?
D: I think in both countries it is the private sector thatis the most innovative, not the public sector. For thelast ten or fifteen years in Britain, the public sector,the state sector has had to run to keep up with theinnovation, the change in the private sector. And as Iwalk around the cities of Guangzhou, ShenzhenShanghai, Beijing, I feel that it is in the private sectorthat the innovation is most clear. And the second thingthat brings China and Britain together is the youngcare most about the environment. This seems to meextremely important. The notion of finding asustainable way of living is very important. And I thinkwe should try and find ways of building on that. Ibrought my eight-year-old son to China five years ago.And he stood in the street. There was a Chinese childwho did not speak English. My son did not speakChinese. But the Chinese child was playing a computergame, so my young boy went and leant over hisshoulder. And they started to play this computer gametogether. Now maybe I’m a sentimentalist, but myview is that the new technology is what increasinglybrings people together. And my view is that this younggeneration would think much more in terms ofcommunicating digitally...
Y: You seem to be very positive about the digital mediaof communications.
D: Yes. One of the most interesting things about thedigital media is that it is green media. It does notdestroy the planet, it does not use paper. So I thinkthe new media is potentially the most "green" culturethat the world has ever produced. But my view is thatnew forms of community are being set up on the net,which are to do with shared interests. And the pointis, can this new digital media transform the traditionalmedia and culture? My view is it can. I’m an adviser ofthe Shanghai’s digital festival. The first event is adigital event that uses Chinese calligraphy" andChinese opera. This is bringing the past and presenttogether again. So I do not wish to say you have tochoose between traditional culture and digital culture.I think digital culture will transform traditionalculture. If you go back to 1880s and you look at thebeginning of cinema, everybody said cinema would killreading. It did not kill reading. What happened is thecinema made use of books and transformed the place