美国沃尔玛公司总裁萨姆·沃尔顿曾说过:“如果你必须将沃尔玛管理体制浓缩成一种思想,那可能就是公关沟通。因为它是我们成功的真正关键之一。”公关沟通就是为了达成共识,而实现沟通的前提就是让所有员工一起面对现实。沃尔玛决心要做的,就是通过信息共享、责任分担实现良好的沟通交流。沃尔玛公司总部设在美国阿肯色州本顿维尔市,公司的行政管理人员每周花费大部分时间飞往各地的商店,通报公司所有业务情况,让所有员工共同掌握沃尔玛 Sam Walton, the president of Wal-Mart, once said: “If you had to condense Wal-Mart’s management system into a single mindset, that might be PR communications because it is one of the real keys to our success.” " In order to reach a consensus, the premise of communication is to let all employees face the reality together. Wal-Mart’s determination to do is to achieve good communication through information sharing and sharing of responsibilities. Wal-Mart, headquartered in Bentonville, Arkansas, USA, has executives spending most of its time flew weekly to stores around the world to keep all employees informed about Wal-Mart