邹韬奋说:“刊物要有个性,要有创造精神。”追求新闻的独特性,是新闻理论探讨的话题之一。记者在采写《老伴》一文的过程中,表现出了与众不同的“独特性”。这种“独特”何以实现?重大典型宣传,往往习惯了“兵团作战”、全媒体介入,虽然眼球效应有了,却少了心灵感应,受众印象不深,传播效果不佳。2013年5月以来,《江西日报》持续一年多时间深入报道龚全珍同志先进事迹,得到广泛好评,取得丰硕成果,成为江西重大典型宣传的成功范例,并入选中宣部组织编写的《实践中的马克思主义新闻观》一书。而2013年7月12日推出的《老伴——听龚全珍 Zou Taofen said: “Publications should be individualized and creative.” Pursuing the uniqueness of news is one of the topics discussed in news theory. Reporters in writing “his wife” in the process of writing, showing a distinctive “uniqueness ”. This “unique” how to achieve? Major typical publicity, are often accustomed to “Corps operations ”, all media intervention, although the eye effect, but less telepathy, audience impression is not deep, the spread of poor results. Since May 2013, the “Jiangxi Daily” lasted for more than a year and went on an in-depth coverage of the advanced deeds of Comrade Gong Quanzhen, which gained wide acclaim and achieved fruitful results. It has become a successful example of a major publicity campaign in Jiangxi Province and was selected as one of the “ Marxist Journalism ”. The July 12, 2013 launch of "wife - listen Gong Quanzhen