近年来，机械行业提出打好“三大战役”、塑造“四个形象”，以此推进行业振兴。“三大战役”即产品质量翻身战役、组织结构优化战役、开发能力提高战役；“四个形象”即企业形象、产品形象、队伍形象、机关形象。可以说，“三大战役”与“四个形象”之间有着密切的内在联系。 In recent years, the machinery industry has proposed the establishment of a “three major battles” and the creation of “four images” to promote the rejuvenation of the industry. The “three major battles” are the battle for product quality, the battle for organizational structure optimization, and the ability to develop development; the “four images” are corporate image, product image, team image, and organization image. It can be said that there is a close intrinsic link between the “Three Battles” and the “Four Images.”