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服装区域品牌概念在区域品牌的研究基础上延伸出来并成为服装产业发展的重要推动力,可分为政府引导型、产业依托型、市场推动型、龙头企业依托型四类。服装区域品牌与服装产业集群、服装企业品牌之间既存在区别,又相辅相成。服装区域品牌建设的影响因素分为主观因素(区域品牌产权等)和客观因素(自然资源等)。未来在服装区域品牌的价值提升研究、服装区域品牌与服装产业集群的互动性研究、促进服装产业转型升级研究等方面,均可能获得创新性成果。
The concept of regional apparel brand extends beyond the study of regional brands and becomes an important driving force for the development of the apparel industry. It can be divided into four categories: government-led, industry-backed, market-driven and leading enterprises. Clothing regional brands and apparel industry clusters, apparel brand differentiation both exist, but also complement each other. Influential factors of brand building in apparel area are divided into subjective factors (regional brand equity, etc.) and objective factors (natural resources, etc.). In the future, it is possible to obtain innovative achievements in the research on the value enhancement of apparel brand, the research on the interactivity between apparel brand and apparel industry cluster, and the research on the transformation and upgrading of apparel industry.