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互联网的普及和发展使得商业企业的营销环境发生了很大改变,网络购物已成为一种时尚。国内各大购物网站竞争激烈,各有不同的体验营销策略。
The popularization and development of Internet make the marketing environment of commercial enterprises have undergone great changes, and online shopping has become a fashion. The major shopping sites in China are highly competitive with different experience marketing strategies.