“跨界”足球并非奥迪独有,但对正在中国全力践行品牌年轻化的奧迪来说,做好“奥迪杯”等体育营销尤为重要当期待演变成习惯,个中所有便都将显得顺理成章。8月4日、5日,著名的慕尼黑安联球场外,四辆奥迪A3e-tron一字排开;场内,四环logo随处可见。这是“2015奥迪杯”的场景,164个国家现场转播。两天时间里,拜仁慕尼黑、皇家马德里、托特纳姆热刺和AC米兰——欧洲四大顶级俱乐部为世界球迷献上了四场精彩绝伦的足球比赛。最终,拜仁夺冠,摘得了它的第三个奥迪杯冠军头衔。奥迪杯始于2009年,当年是奥迪 “Cross-border” football is not unique to Audi, but for Audi, which is rejuvenating its brand in China, it is especially important to have a marketing campaign such as Audi Cup. Will be a matter of course. August 4, 5, the famous Munich Allianz Arena, four Audi A3e-tron lined up; the venue, the ring logo everywhere. This is the scene of the “Audi Cup 2015”, which is broadcast live in 164 countries. Two days, Bayern Munich, Real Madrid, Tottenham Hotspur and AC Milan - the top four European club for the world fans presented four fantastic football match. In the end, Bayern won the championship, won its third Audi Cup title. Audi Cup began in 2009, when Audi was