随着网络时代和信息时代的到来,物联网、云计算等高科技技术不断涌出,加快了大数据时代的到来。大数据是科学信息发展和社会经济发展的产物,它在各个领域都得到了广泛应用,尤其是在企业管理中的应用。企业一直都是各国社会的重要组成部分,是促进经济发展和提高综合国力的主体力量,大数据环境下企业面临机遇的同时,还要面临大数据时代给企业管理带来的挑战。 With the advent of the Internet age and the information age, high-tech technologies such as Internet of Things and cloud computing are constantly pouring out, accelerating the era of big data. Big data is the product of scientific information development and social economic development. It has been widely used in all fields, especially in business management. Enterprises have always been an important part of society in all countries, the main force for promoting economic development and enhancing overall national strength. While big data environments are faced with opportunities, enterprises also face challenges brought to enterprises by the big data age.