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新闻整合营销在当今媒体营销方式中具有极大的传播优势,即运用多种宣传媒介以同一个形象出现,用同一种声音说话,用同一个步调前进,有效的提高了新闻资源的利用率。除此之外,还可以使新闻媒介内部的各个媒体小类能够共同发展,以强带弱,共同提高,从而形成新闻宣传的合力,使整个新闻媒体的品牌形象得以快速传播。因此,加强新闻整合营销是十分有必要的。本文就新闻整合营销方面的创新问题展开论述,提出了进行新闻整合营销创新的几点策略,以期能够对我国当前的新闻整合营销问题提供一点可借鉴之处。
News integrated marketing in today’s media marketing has a great advantage of communication, that is, using a variety of media to appear in the same image, with the same voice to speak, with the same pace, effectively improve the utilization of news resources. In addition, various media sub-categories within the news media can be developed together so as to strengthen and weaken the media together to form a joint force of media and publicity so that the brand image of the entire news media can be rapidly disseminated. Therefore, to strengthen the news integrated marketing is very necessary. This article discusses the innovation of news integrated marketing, and puts forward some strategies for innovating news integrated marketing, with a view to providing some reference for the current news integrated marketing in our country.