论文部分内容阅读
一谈起在Internet上做生意,人们会很自然想到象亚马逊书店这样的出售图书、CD、鲜花一类商品的站点。其实,目前已有许多计算机设备制造商开始透过Internet进行销售,这其中最为出色的一家是Dell计算机公司。以直销方式发家的Dell公司对Internet的利用可谓再自然不过了,据该公司网络服务总监Scoff Eckert先生介绍,WWW.dell.com每周的访问量为150万次,每天的销售额为600万美元。作为Dell公司缔造和实施Internet战略的负责人,Scoff Eckert将Dell自1996年开始的Internet销售归纳为三个目标:与客户和分销商分享信息、销售产品和技术、为客户提供终身支持。Scoft希望
Talking about doing business on the Internet, people will naturally think of sites like Amazon Bookstore, where books, CDs and flowers are sold. In fact, there are many computer equipment manufacturers have begun to sell through the Internet, one of the most outstanding is Dell Computer. The use of direct sales of Dell’s Internet company can be described as natural, but according to the company’s network service director, Mr. Scoff Eckert introduced WWW.dell.com weekly traffic of 1.5 million daily sales of 6 million Dollars. As head of Dell’s strategy to create and implement an Internet strategy, Scoff Eckert has categorized Dell’s Internet sales that began in 1996 as three goals: sharing information with customers and distributors, selling products and technologies, and providing customers with life-long support. Scoft hopes