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在最近播放的有关网络“宽带”的 TVC(电视广告)使我们眼前突然一亮。这就是中国网通的“宽带”诉求广告。那是在一次香港商会举行 A 片大赏会上,记者见到了这部片子的主创公司——奥美公司的代表。为此,记者走访了该片的主创人员奥美北京公司的创意总监之一张文主先生。走进奥美公司,记者即被他们无比宽大的热热闹闹的工作场面所感染,人人都守在电脑旁忙碌着自己的事情,晃若一个“交易市场”。张文主是北京奥美公司4个创意总监之一。具体这个案子是由他来支持的。我直接的问他,这个 TVC 是你创作的吗?他显得很认真的说,应该是我们这个集体共同劳动的结果。在奥美讲究一种团队精神。不能说是一个人所做的。张文主说,我只是一个button 的作用。
The recent broadcast of TVC (Television Advertising) on the Internet “Broadband” has brought us a sudden flash. This is the “broadband” appeal of China Netcom. It was at a Hong Kong chamber of Commerce held a film awards, the reporter saw the film’s founding company - Ogilvy & Mather representatives. To this end, the reporter visited the film’s chief staff Ogilvy Beijing company creative director Mr. Zhang Wenzhu. Into the Ogilvy & Mather, the reporter was infected by their extremely large lively work scenes, everyone is kept at the computer busy with their own affairs, Akira if a “market.” Zhang Wenzhu is one of four creative directors at Beijing Ogilvy & Mather. The specific case is supported by him. I asked him directly, this TVC is your creation? He is very seriously that it should be the result of our collective work together. At Ogilvy Pay attention to a team spirit. Can not be said to be done by one person. Zhang Wenzhu said, I am just a button role.