在“5.12”汶川大地震发生后,中央电视台对抗震救灾进行了空前的大规模的连续报道。在对这次地震报道中,央视呈现出空前的透明,开放,第一时间报道的特点,与以往的灾难性报道相比,有一定的突破和转变。本文旨在说明在如此严峻的灾害之下,央视成功构建媒体公信力的重要因素。 After the “5.12” Wenchuan earthquake, CCTV conducted an unprecedented large-scale continuous coverage of the earthquake relief work. During the earthquake report, CCTV showed an unprecedented transparency, openness and the characteristics of the first time coverage. Compared with the previous disastrous reports, CCTV has some breakthroughs and changes. This article aims to show that under such a severe disaster, CCTV has successfully constructed an important factor in the credibility of the media.