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党管媒体是党领导新闻舆论工作的根本原则,是巩固党执政地位、提高党的执政能力的必然要求,也是党领导人民实现中华民族伟大复兴的重要保证。随着党的执政理念的转变、经济社会的快速转型、新媒体的异军突起、媒体市场化、网络化、全球化趋势的日益明显,党管媒体的内外环境已经和正在发生深刻变化。必须在坚持党管媒体原则的前提下,增强党管媒体的环境适应性,切实改善党管媒体的思想观念、体制机制、方式方法,在变化了的环境下进一步把握舆论导向的主动权,真正实现党管媒体的与时俱进。
It is an inevitable requirement for consolidating the party’s position as a ruling party and raising the party’s ability to govern. It is also an important guarantee for the party to lead the people in realizing the great rejuvenation of the Chinese nation. With the change of the party’s governing concept, the rapid transformation of economy and society, the sudden emergence of new media, the increasingly obvious trend of marketization, networking and globalization of media, the internal and external environment for the party’s administration of media has undergone profound changes. Under the premise of maintaining the party’s principle of the media, we must enhance the party’s adaptability to the environment of the media, conscientiously improve the ideological concepts, institutional mechanisms, and methods and methods of the party’s governing media, and further grasp the initiative of public opinion orientation in a changing environment. Realize the Party ’s Management Media Keeping Pace with the Times.