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21世纪是文化产业发展势头较高的时期,而旅游产业作为文化产业领域的一部分,其发展也较为迅速。互联网作为各个经济领域的依托,已经在网络营销中扮演着重要的角色,在这样一种大环境的影响下,旅游景区要想在市场中占有一席之地,就必须充分发挥网络营销的有利优势,。本文从旅游景区的网络营销出发,探讨旅游网络营销的发展优势,分析存在的问题和不足,探寻其今后的发展道路。
The 21st century is a time when the development of the cultural industry is gaining momentum. As a part of the cultural industry, the tourism industry is also developing rapidly. As a support for various economic fields, the Internet has played an important role in network marketing. Under the influence of such a big environment, if the tourist attractions want to occupy a place in the market, they must give full play to the advantages of network marketing. This article, starting from the network marketing of tourist attractions, discusses the development advantages of tourism network marketing, analyzes the existing problems and shortcomings, and explores its future development path.