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路演(Roadshow)是国际上广泛采用的证券发行推广方式,指证券发行商发行证券前针对机构投资者的推介活动,是在投融资双方充分交流的条件下促进证券成功发行的重要推介、宣传手段。
Roadshow is a widely used way to promote securities in the world. It refers to the promotion activities for institutional investors before the issuance of securities by securities issuers, and is an important promotion and promotion tool to promote successful issuance of securities under the condition of full exchange between investors and financiers. .