在互联网冲击下,传统媒体要生存、要更好地发展,就需要与时俱进地接纳、吸收新生事物。与新媒体进行有效融合,已然成为了传统媒体当前的发展方向和思路。“既然微信这么火,那我们也开个公众号不就得了?”许多媒体人都抱有这样的想法。其实仅仅开通微博、微信账号,只是 Under the impact of the Internet, traditional media to survive, to better develop, we need to keep pace with the times to absorb new things. Effective integration with new media has become the current development direction and train of thought of traditional media. “Since WeChat is so hot, then we also open a public number not? ” Many media people have such an idea. In fact, only open microblogging, WeChat account, but