占领北京将在行业内产生深远的影响。第一、体现在战略层面:占领津京,可以上取东北,辐射华北,影响全国;第二、体现在品牌层面:意味着又一个全国品牌即将诞生,最起码的是想做全国,比如出生在沂蒙山区的汇源果汁;第三、样板市场层面:北京具有城乡交融性,可以有针对性地复制到全国。正因为这些因素,行业内闯北京的企业数不胜数,但真正成功的寥寥无几,颗粒无收的企业也比比皆是,茅台集团的一个大品牌酒,在北京成立办事处已经4年了,市场调查进行地比专业公司还详尽,但是一瓶酒也没卖。究其原因:自己不想做,代理条件又很高,身居豪门惹的祸!北京消费者的皇城文化根深蒂固,选择产品较理性,注重品牌。消费者对品牌的认识大多通过两个方面,第 Occupying Beijing will have far-reaching implications in the industry. First, it is reflected in the strategic level: the occupation of Beijing, Beijing can take the northeast, radiation in North China, affecting the country; Second, reflected in the brand level: means that another national brand is about to be born, at least want to do the country, such as birth Huiyuan Juice in Yimeng Mountain Area; Thirdly, at the sample market level: Beijing has the blend of urban and rural areas and can be copied to the whole country in a targeted manner. Because of these factors, there are countless number of enterprises that break through Beijing in the industry. However, few have really succeeded in doing business. There are many enterprises that run out of business. One of the major brands in the Maotai Group, has set up an office in Beijing for 4 years. Market research More detailed than the professional company, but a bottle of wine did not sell. The reason: I do not want to do, the condition is very high, living in a tyrant mess! Beijing consumer imperial culture deeply rooted, more rational choice of products, pay attention to the brand. Consumers know most of the brand through two aspects, the first