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近年来,艺术类高校的不断扩招,越来越多的学生报考艺术院校,越来越多的综合性大学和民办高校成立艺术设计学院,中国的设计教育正在迅速的发展;另一方面,越来越多的艺术院校毕业生面临就业难创业难考研难的问题。本文从学生择校报考和高校招生录取两方面,分析艺术类高校的发展面临的问题及其解决办法,指出塑造高校品牌,维护高校品牌是解决问题的关键。
In recent years, art colleges and universities continue to enroll more and more students apply for art colleges and universities, more and more comprehensive universities and private colleges and universities set up art and design institutes, China’s design education is rapidly developing; the other hand, More and more art college graduates are faced with the difficulty of finding employment difficult to start a business. This article analyzes the problems faced by the art colleges and universities and its solutions from two aspects: the students choose the college to apply for the college entrance examination and the admission to the university. It points out that the key to solving the problems is to mold the university brand and maintain the university brand.