论文部分内容阅读
一、小手接蛋美国老八大财团之一——摩根财团的祖宗老摩根当年从欧洲漂泊到美国时,穷得只有一条裤子。后来夫妻俩好不容易才开了一家小杂货店。要货店里有鸡蛋卖,老摩根在卖蛋时,由于他手指粗大,他总让他的老婆用纤细的小手拾蛋给顾客。鸡蛋被纤细的小手一衬托,居然显得大些,由此老摩根杂货店招揽了很多鸡蛋生意。老摩根利用人的视觉误差,巧妙地满足了顾客的心理。这种推销商品的方法,是十分巧妙的。二、宾客织毯1990年6月,北京地毯一厂已有4600平方米地毯压在仓库里。怎么办?公关人员经过研究以后,提出一个大胆的设想:在车间辟出一架机梁,请渴望了解纺织技术的宾客亲自编织一块挂毯,兴许能“纺织”出一个市场来。一架巨大的机梁腾出来了,“友谊
First, the small hand to accept the United States one of the old eight consortium - Morgan Foundation’s ancestors old Morgan when wandering from Europe to the United States, the poor is only a pair of pants. Later, the couple managed to open a small grocery store. To sell eggs in the store, when Morgan sold eggs, he always asked his wife to pick up the eggs with his delicate hands because of his thick fingers. The egg was covered by a fine little hand and actually appeared larger. As a result, the old Morgan grocery attracted a lot of egg business. Old Morgan took advantage of human visual errors to subtly satisfy the customer’s psychology. This method of selling goods is very clever. Second, guest blankets In June 1990, Beijing carpet factory has 4,600 square meters of carpet pressure in the warehouse. After the research, the public relations officer put forward a bold idea: to create a machine beam in the workshop, invite guests who are eager to learn about textile technology to personally weave a piece of tapestries, perhaps to “textile” a market. A huge machine beam vacated, ”Friendship