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全媒体时代,传统媒体与新媒体进入了快速融合阶段,广播电视作为传统媒体也不例外,与新媒体的融合发展是必然趋势。本文立足当前媒体形势,阐述了广播电视与新媒体融合发展的必要性,针对新媒体对广播电视等传统媒体造成的影响和冲击,分析了广播电视媒体如何在新媒体的影响下提高自身的传播效果与覆盖面,就广播电视与新媒体融合的路径进行了分析与研究,以期借鉴。
In the era of all media, traditional media and new media have entered a stage of rapid integration. Broadcasting and television as a traditional medium are no exception. The integration with new media is an inevitable trend. Based on the current situation in the media, this article expounds the necessity of the integration of radio and television with new media. In view of the impact and impact of new media on traditional media such as radio and television, it analyzes how radio and television media can improve their communication under the influence of new media Effect and coverage, the path of the integration of radio and television and new media was analyzed and studied in order to learn from.