我国大陆目前的电视广告创意水平还很低,可以说是对内不尽人意,对外难获认同。认真学习电视广告的创意手法与技巧。努力把握电视广告创意的独特规律,是提高广告创意水平的当务之急。决定电视广告创意能否成功的因素很多,其中很重要的一点就是广告创意能否使广告主题充分地视觉化,让人“看”懂广告,而不是“听”懂广告。 At present, the creative level of television advertisements in mainland China is still very low, which can be said to be unsatisfactory within the country and hardly acceptable to the outside world. Seriously learn the creative techniques and techniques of TV commercials. Efforts to grasp the unique laws of creative television advertising is to raise the creative level of the top priority. There are many factors that determine the success of TV creatives. One of the most important is that creative advertising can fully visualize the theme of advertising, letting people “see” understand advertisements instead of “listening” to understand advertisements.