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茶、咖啡、可乐这三种饮品大概人人都喝过,由此便说,他们是给所有人准备的吗?答案显然是NO!在商品时代,商品早已不是单纯的口味,万宝路香烟是真正的男人的烟,耐克是冒险精神的化身,当全世界的华人要在五月初五这一天,吃一种苇叶包裹的糯米,粽子这种食品早已不是口味的好坏,而是纪念,情感的抒发。每一种商品都是为某一类特定人群的特定需求开发的,饮品也一样,他们要时刻标示个性、品位、给饮者独特的情境暗示和体验,要知道到底是给谁准备的?请看广告!广告是消费文化的风向标。
Tea, coffee, cola drink of these three kinds of people probably everyone, so that they are prepared for everyone? The answer is obviously NO! In the commodity age, the product is no longer a mere taste, Marlboro cigarettes is real Man of smoke, Nike is the embodiment of adventurous spirit, when the Chinese in the world to be on the fifth day of May this day, eat a reed leaf wrapped glutinous rice, dumplings this food is no longer good or bad taste, but the memory of the feelings Express. Every product is developed for the specific needs of a particular group of people. Drinks are the same. They must always be personalized, tasteful and unique to the drinker. Do you want to know who you are? Advertising is the vane of consumer culture.