90年代伊始,西方跨国公司根据不断变化着的国际经济形势纷纷采取了新的市场国际化战略。新战略的核心是树立全球营销观念,通过市场战略和组织战略的有机配合加以实施。 At the beginning of the 1990s, Western multinational corporations adopted new strategies for internationalization of the market in accordance with the ever-changing international economic situation. The core of the new strategy is to establish a global marketing concept and implement it through the organic cooperation of market strategy and organizational strategy.