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运用后动优势理论分析我国民营航空公司经营情况及其所具有的后动优势。研究表明我国民营航空公司在人力资源、新技术运用和适应市场需求方面具有后动优势,提出民营航空公司实现后动优势的途径,即应坚持并完善有吸引力的薪酬和人事选拔制度;顺应市场需要,实施利基市场战略;不断创新,改变竞争规则获得竞争优势。
Adopting the Advancing Theory to Analyze the Management of Private Airline in China and the Advantages of Backward Movements. The research shows that private airlines in China have the advantage of backwardness in the aspects of human resources, application of new technology and market demand, and put forward the way for non-government airlines to realize the advantage of backward movement, that is, they should insist on and improve the attractive salary and personnel selection system. Market needs, the implementation of niche market strategy; continuous innovation, change the rules of competition for competitive advantage.