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海南省委书记卫留成曾指出:“未来5年、10年、15年或者更长一段时间,海南省真正能够影响中国的,能够给中国做出贡献的,不是海南的工业,也不是海南的科技,而是海南独特的不可替代的自然环境,以及在此基础上发展起来的大旅游产业。”旅游产业的发展对海南经济社会具有至关重要的作用。2006年12月13日召开的全省经济工作会议上,则将2007年定为海南旅游宣传促销年,提出瞄准建设国际一流休闲度假旅游目的地的目标,促进海南旅游的转型升级。海南如何加大对外宣传促销力度,尽快形成与旅游资源禀赋相对等的国际知名度?我们刊出此文抛砖引玉。
Hainan Provincial Party Committee Wei Liucheng pointed out: “In the next 5 years, 10 years, 15 years or longer, Hainan Province can really affect China and can contribute to China. It is neither Hainan’s industry nor Hainan’s Science and technology, but Hainan’s unique and irreplaceable natural environment, as well as the great tourism industry developed on the basis of this. ”The development of tourism industry plays a crucial role in Hainan’s economy and society. December 13, 2006 held in the province’s economic work conference, then set 2007 as Hainan tourism promotion year, put forward aimed at building a world-class leisure and holiday tourism destination goals, and promote the transformation and upgrading of tourism in Hainan. Hainan how to increase foreign propaganda and promotion efforts, as soon as possible to form a tourism resource endowment relative international fame? We published this article.